Play The Inner Game » communications http://www.tomhoobyar.com Guide To A Happy And Fulfilling Life Thu, 26 Aug 2010 00:10:01 +0000 en hourly 1 Administrator Administrator Tom Hoobyar – Defeating Self-Sabotage No No The Secret Truth About Marketing with NLP http://www.tomhoobyar.com/2008/12/the-underlying-truth-about-marketing/ http://www.tomhoobyar.com/2008/12/the-underlying-truth-about-marketing/#comments Wed, 10 Dec 2008 05:47:56 +0000 tom.hoobyar http://dev.tomhoobyar.com/?p=65 1459 words, average reading time 5.8 minutes

Direct Response Marketing works because it fits the way that people think.

Trouble is, it's mostly not taught that way. Instead, most Direct Marketing skills are taught on the basis of "do this, do that"  — fine as far as it goes. But sometimes people don't get it, because they don't know the basic truths on which it is grounded.

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]]> 1459 words, average reading time 5.8 minutes

Direct Response Marketing works because it fits the way that people think.

Trouble is, it's mostly not taught that way. Instead, most Direct Marketing skills are taught on the basis of "do this, do that"  — fine as far as it goes. But sometimes people don't get it, because they don't know the basic truths on which it is grounded.

Now we’re going to explore WHY it works – the RULES. Basic human psychology starts

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