“I LOVE Word Magic!”
Perry Marshall
Chicago, Illinois
This is not another Copywriting Course – It is The Ultimate Quick-Fix Course That Will Supercharge Your Ad Response In 60 Minutes or Less!
“I changed one of my ads for editing using the words you suggested from the tip sheet; the comparison between the two ad copy rankings is unbelievable. My original ad received 30 views, and the ad I created with Word Magic received 2,000+ views.
Woohoo! Thanks!”
Renee de Burgh, Sole Proprietor
“Tom,
My brother and I have your report printed out and we reference it daily as we write copy and continue to work to eliminate words from our vocabulary as well. Every chance we get we continue to change words in our headlines based on the report and sales have continued to improve.
One of our associates was flipping through the printed report when they were meeting with us and said “You should never share that with anyone, that stuff is too good”.
Just wanted to say thanks.”
Joey Bridges
Long Beach, California
Many people writing ads for the web make mistakes in word choice that KILL their appeal – one wrong word is all it takes.
And in tough times you can’t afford to waste any of your marketing dollars. It’s so easy to fix you’ll be thrilled with the time you have!
If you’d like to discover how to double your profits from an ad or sales letter by changing just one letter in a headline I will show you that it’s been done and I’ll tell you how it worked. In fact, many Word Magic customers merely went over the writing on their web sites and made small changes that increased their income immediately.
Word Magic™ gives you the power of advanced brain research AND the secret word skills used by Police, Hypnotherapists, Lawyers, Pitchmen, and NLP Performance Coaches…all jobs where the rubber meets the road. That means that Word Magic™ either works for these people or… something bad happens.
The same negotiating skills used to free hostages from terrorists can grow your sales.
Please don’t put a lot of effort into this course. You’ll find it easy. 60 minutes will make a difference…GUARANTEED!
“I wanted to tell you thank you for introducing me to Word Magic. The way it’s been written is breath-taking! As I went through it, I was fascinated with the way Tom uses language and how he teaches in stories rather than lecturing. I’ve bought a lot of really good courses and books on copy–this one was by far the most fun to read!
Thanks again,”
Jim Yager
Minneapolis, MN
AS YOU READ Word Magic™ your persuasion power will grow automatically and easily. Instead of heavy study you’ll have enjoy learning from stories and case studies. You will be able to easily make profitable changes after only an hour!
Click here to reserve your guaranteed course in Word Magic™.
Here’s one example of who you’ll be learning from…
There’s this cop, used to be a college English professor — he studied karate and rode around with the police in his spare time. Then he quit his job at the college and joined the police force.
On his first night duty he made two arrests.
Both of them required him to use force, but he got them on the ground, cuffed ‘em and took them to jail. Even though he tore up his nice new uniform in the process.
The next morning his chief called him down to the office. He thought he was going to get complimented on his fine law enforcement during his first night shift.
But instead, the chief told him that he had two brutality complaints from the families of the men he had arrested.
“Look, I’ve got complaints about you and you’re going to run out of uniforms, if you don’t get yourself killed first! You need to learn how to talk properly from someone who’s been in the streets, and I’m assigning a senior partner to teach you.”
And that began this police officer’s education about “compliance language”. He learned that it was a lot easier on him and his “customers” if he could just talk them into accepting being under arrest.
His special language skill persuades people to go to jail without resistance — people who didn’t want to be arrested and were prepared to resist – until he began talking with them.
His approach stops conflict before it begins, and saves a LOT of wear and tear on people. And uniforms.
Because of his background in teaching English, he was able to turn his learning experience into training that he now teaches to other police departments.
The secret is in the magic of word choice, and how the right word slips past the resistant reader and touches their desire.
A Word Magic™ message sticks in the mind like lint on black velvet. Guaranteed.
Click here to reserve your guaranteed course in Word Magic™.
Changing a single letter in your headline can double your ad’s performance. It’s historical fact. It actually happened.
In Word Magic™ you’ll see a case analysis of that single letter shift, and you’ll get a “recipe” for the format. Then you can apply that principle to your own headlines with similar results. Word Magic™ will add this power to your ads because it’s a gentle way of making almost irresistible suggestions.
We went to these professions because they MUST get it right:
–>> Street Cops
They deal with people in the most dangerous situations, involving street crime, domestic violence and drugs or alcohol.
–>> Hypnotherapists
They understand the balance between what a person can consciously understand and what that same person’s unconscious may pay attention to. And it’s all about word choice. The Medical Hypnotherapist I studied with could take a screaming un-medicated patient from the Emergency Room, and have them calm and breathing normally during the 90-second gurney ride to X-ray.
–>> Trial Lawyers
They study the use of language to persuade juries to their point of view. They can’t afford to get it wrong. Their cases may be about someone’s life or liberty, or there may be millions of dollars at stake.
–>> Professional Pitchmen
They work at trade shows, county fairs and TV shopping networks. They make their living selling products most of us have never heard of. Year in and year out they get it right consistently, and I’ve studied their literature.
–>> NLP (neuro linguistic programming) Coaches
NLP is focused on language and the brain. NLP techniques are currently being tested in government facilities for use in trauma treatment for returning combat veterans. I’ve studied NLP for fifteen years and am credentialed as a Health-Certified Master Practitioner and Training Coach.
The trade secrets of successful professionals in these fields have never before been analyzed and blended with brain research.
Cutting-edge Brain Research Findings
There are many sources of research information in the scientific literature readily available. Trouble is, most people don’t have the training or time to digest all of the data, interview the professionals and figure out what actually applies to the job of persuasion.
In addition, they are too busy to pore through thousands of pages of research. I’ve done that for you. Then I boiled it down to give you what’s immediately useful to you.
My research for Word Magic™ took me into these subject areas:
–>> Principles of Neurology — includes recent breakthroughs in the new fields of brain science and neuropsychology. This allows us to color our reader’s minds like chocolate syrup in milk.
–>> Communicating with The Unconscious — How to send messages that are taken directly in past the reader’s conscious mind.
–>> How Memory Works — How to plant an image in your reader’s memory so that it’s as vivid as personal physical experience.
–>> How Language is Processed — You’ll get a feel for why certain words work better than others, so you can choose more effective words for the rest of your life.
–>> The Power of the Active Voice — The secrets of wording so your messages are actually processed faster in the brain than other types of information.
–>> The use of Hypnotic Phenomena in writing — This skill will make your writing unforgettable.
–>> Embedded Suggestions and Nested Loops — These techniques are capsules for your sales messages and calls to action that can’t be refused.
–>> Tonal Marking — Little-known factors that make writing as musical as the spoken word.
–>> Time Distortion — Four ways that people experience time, and how to use it through writing to send your messages into their future.
–>> Metaphor — The most powerful communication secrets of all. Great stories were used by Socrates, Jesus, Lincoln, Mark Twain and Ronald Reagan to make their ideas and opinions unforgettable.
Click here to reserve your guaranteed course in Word Magic™.
The Word Magic™ Course comes in three Sections.
Volume One – Quick Start
Volume One begins with the seven words that kill more sales writing than any others in the English language.
These words are simple mistakes that lots of people make in copywriting – they get the form right — and then they use words that sabotage their work.
You can scan through your copy and chop out these Sales Killers and you will automatically remove the poison that has been depressing your response on otherwise good copywriting.
Here’s a situation where you can make money by hitting the DELETE button!
The Sales Killers section alone should make your money back. You’d have to be unable to read, or not use it, or not be selling anything to keep from making multiples of your investment in the Word Magic™ Course.
Another added benefit — At the end of the Sales Killer section there’s another surprise – a listing of the Ten Most Popular Words in Selling Headlines throughout history. When you drop the Sales Killer words and use these instead, it’s like supercharging your persuader power. Just try it.
After the Sales Killers, I’ve explained how people think and what the languages of the brain are, and I’ve added checklists so you can just go to page so-and-so and shop for the right word in the right type of brain language to fit your writing needs. It’s long on doing and short on text and lecture, like a cookbook for spicing up your persuasion power.
For example, the three things that are necessary for a customer to feel before they do business with you.
In addition to the Brain Language Power Word List section, Word Magic™ Quick Start contains some of the most powerful tools for suggestion that have ever been developed.
There’s a list of Suggestion Statement Forms that can be adapted for any situation – you just fill in the blanks. And these forms have been proven through almost a century of hypnotherapy. All of that’s in the Quick Start.
Volume Two – Brain Whispering
Covers the new breakthroughs in Brain Research — but you don’t have to study and memorize anything. You’ll get a feel for how to use the inner workings of the Mirror Neuron System, Neuroplasticity and Neurogenesis without becoming a science student.
All you have to do is to read and enjoy the stories and commentary, and the information will settle into your brain and be available to you whenever you want to write persuasively. Here are some of the impacts you’l create in the brain of your reader:
1) How to create physical experiences in your reader’s mind.
2) How to leave a lasting impression with your readers that will stick in their minds for months or even years.
3) How certain types of written material will actually create physical changes in your readers’ brains.
“I really love “Brain Whispering”. Great content. For example, I changed one character in a google adwords that results in twice the CTR. The brain can differentiate symbols in a way the mind can’t.
…and the formatting is stunning!”
Adam Libman,
Los Angeles, California
Volume Three – Entrancing Your Reader
This section gives you all the power of hypnotic phenomena in writing, and shows you how to communicate with the unconscious parts of your reader’s mind as well as the conscious parts.
When you read this you’ll become able to create these shifts in your reader’s mind:
1) Change a single word to shrink or enlarge any idea in a reader’s mind.
2) Make suggestions so that a large portion of your readers will sell themselves on your offering.
3) Why it’s impossible to sell anyone anything with information alone, no matter how appealing and logical. Here’s what to do instead.
4) How to move a reader’s sense of time so that a desired future (helped by your product) can be installed in their minds to draw them forward toward a sale.
5) How to make a feared choice move farther away and a desired choice move closer.
6) Special graphic tricks that can actually change the tone of voice in the reader’s mind.
7) Ways to build a powerful motivation to take action in the reader’s mind.
Word Magic™ is digitally delivered so you can begin using it the same day you put it in your shopping cart. And it contains the quickest, most direct ways for you to become persuasive. Fast. Easy. IMMEDIATELY useful. It’s designed to begin increasing your profits right away, so you should make your money back quickly.
Click here to reserve your guaranteed course in Word Magic™.
60 Minute Guaranteee
After spending only 60 minutes reading and implementing Word Magic™, YOU WILL MAKE YOUR MONEY BACK WHEN YOU USE IT. We know this because we’ve received a number of testimonials by people who have done just that – they put the Course to use immediately and got the results I predicted.
If you use it and it doesn’t make your money back, I will give it to you! Period. No fine print. No delays.
One requirement for the refund. You must ACTUALLY USE IT in an ad. Merely send me your ad (or a picture of the changes you made to your web site), and show me the numbers to prove Word Magic™ didn’t work for you and we will give you an immediate refund.
So far we have only given ONE refund because improvements didn’t immediately recapture the cost of the course. That individual didn’t really have a fully developed product offering so we didn’t want to keep her money – we told her to spend it on product development.
Two Bonuses with the Word Magic™ Course
There are two unique introductory bonuses with the Course, that are not available anywhere else, and can’t be purchased separately.
Bonus #1, Included with all orders — (even the Quick Start)
Free Email Course on Applications of Word Magic
Each day for a week, buyers of the Quick Start Course will receive emails that expand upon their understanding of the uses of Word Magic. You’ll get examples and suggestions for how to use the full power of the Course.
Buyers of the Full Course will receive an additional TEN DAYS of training in the applications of Word Magic. The email course deals — not only with print communictions, but includes hints and suggestions about how to use the secret power of influential language in everyday speech.
Bonus #2, included with the Full Course —
A personal review of your ad by Tracy Hoobyar, daughter of the creator of Word Magic™
This is a Give-and-Get deal. I give you something and you give me something in return. Relax and listen to the deal — it’s going to be really good.
Included in the Word Magic™ Full Course is a certificate good for a personal review of one of your ads by me, Tracy, to polish your use of Word Magic™. You just email me your writing, and I will review it and show you how your writing might be improved. If I can make your word choices better, I will.
You will make your money back on your first campaign using Word Magic™ or I will refund your money. All I will want to see is the actual mailing you used, and the details of your sales.
In return, I ask you to send me your testimonial about your experience using the Word Magic™ Full Course.
Which I promise I will earn. All guaranteed. No fine print.
Or — Maybe You Want a “Trial Run” first
Perhaps you want to try a bit of Word Magic first, before investing in the whole course. We’ve made it possible for you to “taste” the course with a minor investment, so you can begin making increased income (which can buy the rest of the course for you).
Word Magic™ Quick Start, PLUS the Email Applications Course Bonus
This first Section is boiled down to the fastest changes you can make to jump-start your writing. It contains the bare-bones information so let you get up to speed in a week.
Then, when you want more, just email us and we’ll arrange to ship you the remaining two sections of Word Magic™ at the introductory price — with credit for what you have already paid.
You’re getting “dollars at a discount”, not pages by the pound. Some people buy information by bulk. They want encyclopedias full of information to feel they got their money’s worth. The Word Magic™ Course is all muscle and no fat. It’s not designed to take up a lot of space in your marketing library.
You can’t use it as a doorstop. You can only use it to supercharge your writing (and speaking, for that matter). After reading Word Magic™ you’ll never be the same. Word Magic Quick Start does just that — it gives you thousands of dollars worth of persuasion muscle in 30 pages.
You could think of it this way — The Word Magic™ Quick Start is being shown how to read music, and the Word Magic™ Full Course is like playing by ear.
Another safe investment – the Bonus Report alone will make your money back.
$99.00 Word Magic™ Quick Start plus the Bonus Email Applications Course
Guarantee
The same deal goes for the Quick Start that we offer with the Full Course. If you don’t make your money back from the Word Magic™ Quick Start Plus Bonus package, just send me the mailing you sent out and tell me how you did, and we will cheerfully refund your money. You can keep the course and let your new skills keep making money for you.
Frankly, I don’t see how you could miss with this deal. Either choice is guaranteed to pay for itself or you get your money back, immediately upon receipt of the proof that the campaign that didn’t work for you as well as I promised.
Remember, these prices are introductory — they will go up soon.
Upgrade from the Quick Start to Word Magic Full Course
AND if you’ve tried the Word Magic Quick Start Course and now you want the Full Course, put this Upgrade in your shopping cart, and you will receive the latest editions of all Word Magic Sections and the Bonus Report, along with a certificate for a one-on-one 15 minute phone consultation and review of one of your ads with Tracy Hoobyar, daughter of the creator of Word Magic.
$296.00 Word Magic Upgrade includes latest editions of the Full Course, and all bonuses
ABOUT TOM
Tom has researched selling language for over thirty years. He has used his skills successfully in political campaigns and in retail, wholesale, manufacturing and non-profit marketing. He won the majority of his political campaigns, all of his businesses gained number one market position in their sector, and his non-profit client tripled its growth.
ABOUT TRACY
Tracy has studied Psychology, language and marketing for over twenty years. She has cut her teeth in non-profits, advertising, retail, wholesale, industrial and service industries. She has build businesses from the ground up, successfully grown non-profits from small local initiatives to statewide organizations, and tripled her sales in every company she worked with.
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