LifeLessons

Member retention is the major challenge for the successful information marketer. We both know that your members are the key to your business strength. Once you have built a loyal crowd of subscribers, you are constantly on the lookout for valuable and interesting material to offer them. The key for you is to stay on the top of the monthly packages that they open.

LifeLessons can help with that job.

This program provides monthly content which is licensed to information publishers for distribution to their customers. The material is delivered digitally, and priced individually so you can choose the package that best fits your customer's interests and that best supports your member retention strategy.

Monthly articles

LifeLessons stories are entertaining to read and stick in the mind. It's been true throughout the ages — Socrates, Jesus, Lincoln and Reagan all taught through stories.

The LifeLessons principle is the same. These are not written by Jesus or Socrates, they're written by a seasoned entrepreneur and contain valuable information in a human-interest style. Each article offers a quick and enjoyable lesson drawn from daily life that is easy to remember and apply.

The Posts and Articles on this site are examples of the style and content of LifeLessons.

Monthly mp3 audio Podcasts

I call 'em "Ride-along" Programs. The podcast puts Tom Hoobyar in the car with the listener. Each podcast deals with the material in the monthly articles, but goes into the point in greater depth, with commentary that makes the application to daily life and business easy to understand.

Weekly emails

These are shorter versions of the monthly articles, each readable in a few minutes, designed to be appealing to the reader and to stimulate continuing interest and loyalty to your membership program.

If you're interested just Contact Us and we'll figure out what works best for your purposes.