The Right Word Can Save Your Life or Make You Rich 

Who else wants to double their profits from an ad or sales letter, by changing just one letter in a headline? It’s been done and I’ll show you how.

Many people who write ads for the web make tiny little mistakes in word choice that KILL their appeal - one wrong word is all it takes.

That's like setting a pile of your money on fire! And in tough times you need to spend your ad money smarter.

Word Magic™ gives you the power of advanced brain research, AND the secret word skills used by Police, Hypnotherapists, Lawyers, Pitch men, and NLP Performance Coaches, all jobs where the rubber meets the road. That means that Word Magic™ either works for these people or... Something Bad Happens.

It's easy. AS YOU READ Word Magic™ your persuasion power will snowball. So please avoid putting any effort into this course. It’s not needed. Instead it’ll be an enjoyable adventure, reading stories and comments and allowing your persuasive powers to grow in just days, for instance…

There's this cop, used to be a college English professor — he studied karate and rode around with the police in his spare time. Then he quit his job at the college and joined the police force.

On his first night duty he made two arrests.

Both of them required him to use force, but he got them on the ground, cuffed 'em and took them to jail. Even though he tore up his nice new uniform in the process.

The next morning his chief called him down to the office. He thought he was going to get complimented on his fine law enforcement during his first night shift.

But instead, the chief told him that he had two brutality complaints from the families of the men he had arrested.

“Look, I've got complaints about you and you're going to run out of uniforms, if you don't get yourself killed first! You need to learn how to talk properly from someone who's been in the streets, and I'm assigning a senior partner to teach you.”

And that began this police officer's education about “compliance language”.

Because of his background In teaching English, he was able to turn his learning experience into training that he now teaches to other police departments.

His special language skill persuades people to go to jail without resistance — people who don't want to be arrested.

It stops conflict before it begins, and saves a LOT of wear and tear on people. And uniforms.

The secret is in the magic of word choice, and how the right word slips past the resistant reader and touches their desire.

A Word Magic™ Message Sticks In The Mind Like Lint On Black Velvet. Guaranteed.

I mentioned changing a single letter in your headline to double your ad's performance. It's historical fact. It actually happened.

In Word Magic™ you’ll see a case analysis of that single letter shift, and you’ll get a formula so YOU CAN APPLY THAT PRINCIPLE TO YOUR HEADLINES WITH SIMILAR RESULTS.

Word Magic™ will add this power to your ads because it's a gentle way of making almost irresistible suggestions.

In addition to scientific brain research, Word Magic™ came from these professions, where the right word is essential:

-->> STREET COPS

Deal with people in the most dangerous situations, involving street crime, domestic violence and drugs or alcohol.

-->> HYPNOTHERAPISTS

Understand the balance between what a person can consciously understand and what that same person's unconscious may pay attention to. And it's all about word choice. The Medical Hypnotherapist I studied with would take a screaming un-medicated patient from the Emergency Room, and have them calm and breathing normally during the 90-second trip to X-ray.

-->> TRIAL LAWYERS

Study the use of language to persuade juries to their point of view. They can't afford to get it wrong. Their cases may be about someone's life or liberty, or there may be millions of dollars at stake.

-->> PROFESSIONAL PITCHMEN

Work at trade shows, county fairs and TV shopping networks. They make their living selling products most of us have never heard of. Year in and year out they get it right consistently, and I've studied their literature.

-->> NLP (neuro linguistic programming) Coaches

NLP is focused on language and the brain. NLP techniques are currently being tested in government facilities for use in trauma treatment for returning combat veterans. I've studied NLP for fifteen years and am credentialed as a Health-Certified Master Practitioner and Training Coach.

The trade secrets of successful professionals in these fields have never before been analyzed and blended with brain research.

There are many sources of research information in the scientific literature readily available. Trouble is, most people don’t have the training or time to digest all of the data, interview the professionals and figure out what actually applies to the job of persuasion.

In addition, they are too busy to pore through hundreds of pages of instruction.

So I've done that for you. Then I boiled it down to give you what’s immediately useful to you.

My research for Word Magic™ took me into these subject areas:

Principles of Neurology -- includes recent breakthroughs in the new fields of brain science and neuropsychology. This allows us to color our reader's minds like chocolate syrup in milk.

Communicating with The Unconscious -- How to send messages that are taken directly in past the reader's conscious mind.

How Memory Works -- How to plant an image in your reader's memory so that it's as vivid as personal physical experience.

How Language is Processed -- You’ll get a feel for why certain words work better than others, so you can choose more effective words for the rest of your life.

The Power of the Active Voice -- The secrets of wording so your messages are actually processed faster in the brain than other types of information.

The use of Hypnotic Phenomena in writing -- This skill will make your writing unforgettable.

Embedded Suggestions and Nested Loops -- These techniques are capsules for your sales messages and calls to action that can't be refused.

Tonal Marking -- Little-known factors that make writing as musical as the spoken word.

Time Distortion -- Four ways that people experience time, and how to use it through writing to send your messages into their future.

Metaphor -- The most powerful communication secrets of all, used by Socrates, Jesus, Lincoln, Reagan and Mark Twain to make their teachings and opinions unforgettable.

The Word Magic™ Course comes in three Sections, sent to you every two weeks.

Section One - Quick Start

In the Word Magic™ Quick Start, I’ve explained how people think and what the languages of the brain are, and I’ve added checklists so you can just go to page so-and-so and shop for the right word in the right type of brain language to fit your writing needs. It’s long on doing and short on text and lecture, like a cookbook for spicing up your persuasion power.

For example, the three things that are necessary for a customer to feel before they do business with you.

In addition to the Brain Language Cheat section, Word Magic™ Quick Start contains some of the most powerful tools for suggestion that have ever been developed.

There’s a list of Suggestion Statement Forms that can be adapted for any situation - you just fill in the blanks. And these forms have been proven through almost a century of hypnotherapy. All of that’s in the Quick Start.

Section Two - Brain Whispering

Covers the new breakthroughs in Brain Research — but you don’t have to study and memorize anything. You’ll get a feel for how to use the inner workings of the Mirror Neuron System, Neuroplasticity and Neurogenesis without becoming a science student.

All you have to do is to read and enjoy the stories and commentary, and the information will settle into your brain and be available to you whenever you want to write persuasively. Here are some of the impacts you'l create in the brain of your reader:

1) How to create physical experiences in your reader's mind.

2) How to leave a lasting impression with your readers that will stick in their minds for months or even years.

3) How certain types of written material will actually create physical changes in your readers' brains.

Section Three - EnTRANCING Your Reader

This section gives you all the power of hypnotic phenomena in writing, and shows you how to communicate with the unconscious parts of your reader’s mind as well as the conscious parts.

When you read this you’ll become able to create these shifts in your reader's mind:

1) Change a single word to shrink or enlarge any idea in a reader's mind.

2) Make suggestions so that a large portion of your readers will sell themselves on your offering.

3) Why it's impossible to sell anyone anything with information alone, no matter how appealing and logical. Here’s what to do instead.

4) How to move a reader's sense of time so that a desired future (helped by your product) can be installed in their minds to draw them forward toward a sale.

5) How to make a feared choice move farther away and a desired choice move closer.

6) Special graphic tricks that can actually change the tone of voice in the reader's mind.

7) Ways to build a powerful motivation to take action in the reader's mind.

Word Magic™ is digitally delivered, so you can begin using it the same day you put it in your shopping cart. And it contains the quickest, most direct ways for you to become persuasive. Fast. Easy. IMMEDIATELY useful.

It's designed to begin increasing your profits right away, so you should make your money back quickly.

Guarantee

If you are using Word Magic™ in advertising, IT WILL MAKE YOUR MONEY BACK WHEN YOU USE IT. We know this because we've received a number of testimonials by people who have done just that - put the Course to use within 24 hours, and got the results I promised.

If you use it and it doesn't make your money back, I will give it to you! Period. No fine print. No delays.

One requirement for the refund. You must ACTUALLY USE IT in an ad. If you send me your ad, and show me the numbers to prove Word Magic™ didn't work for you we will give you an immediate refund.

Two Bonuses with the Word Magic™ Course


There are two unique introductory bonuses with the Course, that are not available anywhere else, and can’t be purchased separately.

Bonus #1 — Seven Killer Words In Advertising

This report describes the seven words that kill more sales writing than any others in the English language.

These words are simple mistakes that lots of people make in copywriting – they get the form right -- and then they use words that sabotage their work.

When you get this report you can go through your copy and chop out these Sales Killer Words, and you will automatically remove the poison that has been depressing your response on otherwise good copywriting.

Here’s a situation where YOU CAN MAKE MONEY BY HITTING THE DELETE BUTTON.

The Seven Deadly Word Report alone should make your money back. You’d have to be unable to read, or not use it, or not be selling anything to keep from making multiples of your investment in the Word Magic™ Course.

Another added benefit -- At the end of the Seven Killer Words In Advertising Report there's another surprise - a listing of the Ten Most Popular Words in Selling Headlines througout history. When you drop the Sales Killer words and use these instead, it's like supercharging your persuader power. Just try it.

Bonus #2 — A personal consultation on your ad with Tom Hoobyar, creator of Word Magic™

This is a Give-and-Get deal. I give you something and you give me something in return. Relax and listen to the deal -- it's going to be really good.

Included in the Word Magic™ Full Course is a certificate good for a fifteen minute one-on-one call with me to polish your use of Word Magic™. You just email me your writing and then call and we'll discuss how your writing might be improved. If I can make your word choices better, I will.

You will make your money back on your first campaign using Word Magic™ or I will refund your money. All I will want to see is the actual mailing you used, and the details of your sales.

In return, I ask you to send me your testimonial about your experience using the Word Magic™ Full Course.

Which I promise I will earn. All guaranteed. No fine print.


  $395.00 Word Magic Full Course, Plus The Sales Killers/Winning Headline Words Bonus AND a one-on-one phone consultation with Tom Hoobyar

 

Or -- Maybe You Want To “Test The Waters” first

Perhaps you want to try a bit of Word Magic first, before investing in the whole course. We’ve made it possible for you to “taste” the course with a minor investment, so you can begin making increased income (which can buy the rest of the course for you).

The Word Magic Quick Start

This first Section is boiled down to the fastest changes you can make to jump-start your writing. It contains the bare-bones information so let you get up to speed in a week.

Then, when you want more, just email us and we’ll arrange to ship you the remaining two sections of Word Magic™ at the introductory price — with credit for what you have already paid.

You’re getting “dollars at a discount”, not pages by the pound. Some people buy information by bulk. They want encyclopedias full of information to feel they got their money's worth. The Word Magic™ Course is all muscle and no fat. It's not designed to take up a lot of space in your marketing library.

You can't use it as a doorstop. You can only use it to supercharge your writing (and speaking, for that matter). After reading Word Magic™ you’ll never be the same. Word Magic Quick Start does just that — it gives you thousands of dollars worth of persuasion muscle in 30 pages.

You could think of it this way -- The Word Magic™ Quick Start is being shown how to read music, and the Word Magic™ Full Course is like playing by ear.

Guarantee

The same deal goes for the Quick Start that we offer with the Full Course. If you are don’t make your money back from the Word Magic™ Quick Start, just send me the mailing you sent out and tell me how you did, and we will cheerfully refund your money. You can keep the course and let your new skills keep making money for you.

Frankly, I don't see how you could miss with this deal. Either choice is guaranteed to pay for itself or you get your money back, immediately upon receipt of the proof that the campaign that didn't work for you as well as I promised.

Remember, these prices are introductory -- they will go up early next year.

Thanks for your time.

 

  $99.00 Word Magic Quick Start