Tom Hoobyar

1459 words, average reading time 5.8 minutes
Direct Response Marketing works because it plays into basic human psychology. Trouble is, it’s mostly not taught that way. Instead, most Direct Marketing principles are taught with an emphasis on how it works. That’s fine as far as it goes. But sometimes people don’t get it, or they forget [...]

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Article Word Count 828, average reading time 3.3 minutes.
I did a dumb thing the other day. That’s not all that unusual for me, but this one stayed with me for a while and I think something interesting came out of it.
Have you ever whipped out a quick answer to an email and hit the “send” [...]

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