Tom Hoobyar

1459 words, average reading time 5.8 minutes
Direct Response Marketing works because it plays into basic human psychology. Trouble is, it’s mostly not taught that way. Instead, most Direct Marketing principles are taught with an emphasis on how it works. That’s fine as far as it goes. But sometimes people don’t get it, or they forget [...]

Word count 1122, reading time approx 4.5 minutes
It was a dark and stormy night.
I always wanted to start a story that way, and actually, it WAS a dark and stormy night. I was driving a compact car and dragging a covered trailer with about a ton of books and personal property in it. We were [...]

Word count 292, reading time 1.5 minutes
Boyoboyo…
The Olympics ruined my sleeping schedule. And now there are the Political Conventions!
At least there are boring parts in the Conventions where reporters will tell us what we just heard (filtered through their biases) so I can get some work done.
It’s amazing how many things there are to keep [...]

1469 words, reading time 5.9 minutes
I had casual conversations with three men on a recent business trip. It wasn’t until I was thinking about them on the way home that I realized how special each visit had been, and what wonderful surprises were in store for anyone who noticed these men and took a moment [...]

Word Count 588, approximately 2 minutes reading time
I’ve been traveling a lot this year. For instance, I haven’t been home for a complete week since July.
That means that for the last four months I’ve seen lots of hotel rooms, restaurants and airports.
LOTS.
And here’s the thing. After a while, even a life of constant shifting and [...]

Article Word Count 828, average reading time 3.3 minutes.
I did a dumb thing the other day. That’s not all that unusual for me, but this one stayed with me for a while and I think something interesting came out of it.
Have you ever whipped out a quick answer to an email and hit the “send” [...]